The power of the internet has become possibly the most powerful marketing tool available. The key is to make it easy for prospects to find your site. By utilising the major search engines properly, over 97% of global internet traffic can find you.
Our first step is to provide you with keyword analysis that compares the market demand for a product or service with supply, in this case the number of sites that are optimised for your keyword. The higher our Key Effectiveness Indicator, the better the opportunity. It’s a proven technique that gets your site foundations right from the start.
Before registering with them, we make sure major search engines will be able to find your keywords instantly; a process called optimisation. In English that simply means that when the search words ‘keyed in’ by potential clients coincide with those used as keywords in your site, the search engines will find them quickly. We also make absolutely sure this is done in a way that is compliant to search engine rules and regulations – saving you from penalties.
It is important to understand the difference between optimisation and Pay Per Click. PPC has its uses but as the name suggests, it means you buy a volume of clicks, or links to your site. In return, your keywords are guaranteed a place high in listings, but every click that links to your site means there’s one less in the bank.
We guarantee inclusion to over 170 search engines, cherry picked to ensure an online presence worldwide aimed at gaining 97% recognition from total search engine traffic.
We recognise the need to monitor traditional marketing campaigns alongside online methodology. Our reporting is free of charge and will provide you with regular and vital information: Who is visiting your site and when. How long they stay and what they read. These questions will all be answered along with just how prospects are finding you.
Your online statistics will also provide information about which search engines are regularly visiting your site.
